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      <image:title>About the Book: Inside the Head of a Collector</image:title>
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      <image:title>About the Book: Inside the Head of a Collector - Part 1: Pleasure and Pain</image:title>
      <image:caption>Pair of Chinese export porcelain underglaze blue tea caddies, c. 1640. BEHAVIORAL ECONOMICS incorporates insights from psychology and other social sciences into the study of monetary behavior, including collecting.</image:caption>
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      <image:title>About the Book: Inside the Head of a Collector - Part 2: Enhancing Pleasure Through Understanding Ourselves</image:title>
      <image:caption>Chinese export porcelain underglaze blue Parasol Ladies plate (Cornelis Pronk design), 1737–40. NEUROECONOMICS is the study of the biological foundation of economic decision-making, of which collecting is a subset.</image:caption>
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      <image:title>About the Book: Inside the Head of a Collector - Part 3: Collector Experiences</image:title>
      <image:caption>Installation photo from “The Luxury of Tea and Coffee, Chinese Export Porcelain: Highlights from the Shirley M. Mueller Collection,” 2011–17, at the Indianapolis Museum of Art at Newfields. To invest in art simply because we love it—with secondary motivators such as pride, intellectual satisfaction, or a connection to history—is one thing. To invest in it purely because money is the motivating factor is another.</image:caption>
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      <image:title>About the Book: Inside the Head of a Collector - Helpful drawings, illustrations and scientific moments</image:title>
      <image:caption>Among the areas of the emotional brain which are important in decision-making are the pleasure center (nucleus accumbens), the area responsive to price (insula), and the fear sensor (amygdala). Though these areas have interrelated connections and each has individual functions, they participate importantly together in determining choice.</image:caption>
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      <image:title>About the Book: Inside the Head of a Collector - Book Review: Arts of Asia</image:title>
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